27/11/12  Updated brief

Foundation Diploma 2012/13

Theme: Impact

Project: A True Artist Helps the World  by Revealing Mystic Truths: Free Fall from the Edge

Week 10-12

Course Unit description: Art and Design Research Methods / Evaluation and Reflection Part 1, Unit 3/4

Briefing                       w/b 5^th November

Duration                     5 weeks               

Start date                    w/b 5^th November            

End date                     3^rd December

Assessment Crit       3^rd December

Brief

Baskerville’s vision of perfection is portrayed in his font; we took the font Baskerville and changed it to suit our version of perfection. Our new typeface reflects the precision in the type’s symmetry. We focused on the size and thickness of the font to portray the appeal and attractiveness and this use of symmetry and precision will allow our typeface to more persuasive and universally used.

Research

Structure of book binding

Previous book research

Public Questionnaires

Public Medias such as Facebook and Youtube

Research other ways of public display example: Leaflets, posters, t-shirts ect.

Methodology

Explore the boundaries and all variations of the new typeface

Exhaust print making E.g. Layers/repeating ect.

Use grids to get accurate measurements of the font

Create a public display, such as a kiosk.

Kerry (Perseus)